October 2010

How to Choose the Right Colors For Your Brand

Ten years ago, Heinz unveiled a new type of ketchup that became an immediate success. It sold seven million bottles in its first seven months and gained international attention. It became so popular that when it sold out of some supermarkets, people actually auctioned it off on eBay. So what was so special about this ketchup?...

3 Mental Preparations for Opening Your Own Business

The phrase, “It’s a cold, cold world out there,” is an American classic. The main driver for the phrase’s popularity is that, it actually is a cold, cold world out there. It’s not a firm rule, though typically business lends itself to the thought that there is an inverse relationship between risk and reward.Well, the more...

Five Mistakes to Avoid While Doing a Startup

Many of us who have either started our own firms or are in the process of doing so, would agree that trial and error is a good way to learn as we tread the entrepreneurial path. It works best if we are quick to grasp the learning and pledge never to make it again. However, here are few mistakes, which could be avoided early on. 1. Don’t...